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Great American Roofing

Protecting Your Great American Dream

Privacy Policy

It's cheesy, but it's required.

Effective Date: August 25, 2026
Last Updated: August 25, 2026

Great American Systems, LLC, DBA Great American Roofing ("we," "us," or "our") operates www.mygreatamericanroofing.com (the "Site"), hosted on the Wix platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, interact with our interactive widget, submit inquiries, or complete actions on our Thank-You page.

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

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1. Information We Collect

We collect information about you in two primary ways: information you provide directly to us and information collected automatically through tracking technologies.

A. Personal Data You Voluntarily Provide

When you interact with our website, widget, or contact forms, you may voluntarily provide personally identifiable information, including but not limited to:

  • First and last name

  • Email address

  • Phone number

  • Information or responses entered into our interactive widget

  • Details submitted via contact or inquiry forms

B. Information Collected Automatically

When you visit our Site, our servers and third-party tools automatically collect diagnostic and usage data, such as:

  • Your IP address and geographical location (city/country level)

  • Browser type, version, and operating system

  • Device information (screen resolution, device type)

  • Referring URLs, pages viewed, time spent on pages, and navigation paths

  • Specific interaction events with our widget and visits to our Thank-You confirmation page

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2. Tracking Technologies and Cookies

We use cookies, web beacons, tracking pixels, and similar technologies to optimize website functionality, analyze user engagement, and measure the performance of our advertising campaigns.

A. Wix Platform Cookies

Our Site is hosted on Wix.com. Wix uses essential, functional, and analytical cookies necessary for secure site operation, session management, and basic traffic measurement.

B. Google Tag & Google Ads Conversion Tracking

We use Google Tag, Google Analytics, and Google Ads Conversion Tracking (provided by Google LLC).

  • Purpose: To analyze how visitors find our site, measure user interaction with our widget, track conversion events (such as reaching our Thank-You page after completing an action), and evaluate the effectiveness of our Google Ads campaigns.

  • Data Processed: Cookie identifiers, IP addresses, device/browser specs, ad click identifiers (gclid), page URLs, and custom conversion events.

  • Opt-Out: You can customize your Google ad experience or opt out of personalized ads by visiting Google Ad Settings or using the Google Analytics Opt-out Browser Add-on.

C. Meta Pixel (Facebook Pixel)

We use the Meta Pixel (provided by Meta Platforms, Inc.).

  • Purpose: To measure the effectiveness of our Facebook and Instagram advertising, understand user actions after viewing or clicking our ads, track interactions with our widget and Thank-You page, and build custom audiences for targeted advertising.

  • Data Processed: Device info, browser data, IP address, Meta user ID (if logged into Meta services), and custom event data (e.g., widget interactions, thank-you page views).

  • Opt-Out: You can adjust your Facebook/Instagram ad preferences at Meta Ad Preferences.

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3. How We Use Your Information

We use the collected data for legitimate business purposes, including:

  1. Providing & Improving Services: Operating our Site, managing widget functionality, and ensuring proper user experience.

  2. Ad Campaign & Conversion Measurement: Tracking ad conversions (via Google Tag and Meta Pixel) to determine which Google and Meta ads lead to widget interactions and Thank-You page conversions.

  3. Marketing & Remarketing: Serving relevant advertisements to previous site visitors on Google, Facebook, and Instagram.

  4. Communication: Responding to inquiries or requests submitted through our widget or contact forms.

  5. Security & Legal Compliance: Protecting against fraud, unauthorized activity, and fulfilling legal obligations.

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4. Third-Party Data Sharing

We do not sell your personal data. We only share information with trusted third-party service providers under contract to perform functions on our behalf:

  • Wix.com: Website hosting platform and infrastructure.

  • Google LLC: Analytics, conversion tracking, and ad delivery (Google Tag, Google Ads).

  • Meta Platforms, Inc.: Conversion tracking, custom audience building, and targeted advertising (Meta Pixel).

These third parties may access or process your data solely to assist us in operating our site and marketing activities in compliance with applicable privacy laws.

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5. Your Choices & Privacy Rights

  • Browser & Device Settings: You can manage or block cookies through your web browser settings.

  • Targeted Advertising Opt-Out: You may opt out of personalized ad tracking from Google, Meta, and other participating companies through industry portals.

  • Cookie Preferences: You can control or block non-essential cookies through your internet browser settings.

  • Targeted Advertising Opt-Out: You can opt out of targeted ad tracking from participating companies through the following industry portals:

  • Access, Correction, and Deletion: You may request access to, correction of, or deletion of the personal data you have provided to us by contacting us directly.

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6. Children's Privacy

Our Site is not intended for individuals under the age of 18 (or 13/16 depending on local jurisdiction). We do not knowingly collect personal data from children.

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7. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. The updated policy will be posted on this page with a revised "Last Updated" date.

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8. Contact Us

If you have questions, comments, or requests regarding this Privacy Policy, please contact us at:

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